![]() I personally created a 20% discount during 48hrs after the launch. It’s not mandatory, but the ProductHunt community appreciates it when you create a special discount for the launch. The more comment you’ll get, the more product hunt will promote you. Try to add something that leads to engagement on your comment, like a question. Your first comment as a maker is super important. Create a short screencast to show your solution 1.4 Maker’s comment Loom is probably the best way to go here. If you’re comfortable with video, do it, I really think it worth it. Explain what problem you’re solving and how it will help your customers be faster/cheaper/… ![]() You should really spend some time on the slide, not really on the design (again, use Canva), but on the content. Show your product and convince visitors that they want to know more (and upvote/comment).Pick the more impactful 1.3 Slides or Video The GIF is not really a thing nowadays, as they don’t auto-play. The logo is a 240x240 image, and that’s what attracts the visitors! Use a high-contrast logo to stand out easily. Just use the name of your product, no emojis 1.2 Logo & tagline Tip: use weekends for your small projects, you’ll get less traffic, but your chance to be ranked are better Catchy listing 1.1 Title They also are the most competitive days - launch there only if you’re fully prepared! If you want maximum exposure and traffic, you should launch on Tuesday/Wednesday/Thursday. Product Hunt does not adjust for different time zones. When scheduling your post, set the time zone to PST. It’s also a good way to get some traction before the big guys from Silicon Valley! So schedule your post just after 12 am PST, that way, you’ll have 24hrs of exposure. Product Hunt launches are all about timing! The homepage is reset every day at 12 am PST. Get some testimonials/social proof before launch.You’ll receive a massive spike of traffic on launch day, so be prepared!.Be sure to have a way to transform all this traffic into conversion. You will have tons of visits during the launch day. Create some growth/retention strategy.You’ll be spawned in a list with plenty of other projects. Use the feedback you got from your early users to build the “perfect” product. Iterate on your product as much as you can.That sounds obvious, but if you want to get all these upvotes, you better have a good product! ![]() That way, all your Twitter, FB friends will see your PH profile and will follow you! Build a good product It should give you some followers as well.Ĭonnect all your social media to PH. As always, try to bring value to your topic. In the meantime, start some conversation in the Discussion section of PH. Creating a following base directly on PH is much more actionable when you launch! If you start from scratch, I highly recommend using the “Ship” feature of ProductHunt. You will need a couple of hundreds of upvotes to hit the front page, so grow a mailing list of at least 500+ followers (or any other sort of audience, like Twitter). Build Followersįirst, build an audience (use the other acquisition channel on this dashboard to do it). My advice here is to wait until you get your first feedback and a small audience. That’s why I don’t advise you to launch fast on PH. You can’t post the same product twice, except if you made some major upgrade. The bad news about Product hunt is: you only have one shot. Product Hunt is THE place to get your early traction. So, having a product that hits the first page of PH will bring you thousands of visits, some attention from all over the world, and even some PR. All founders, entrepreneurs, VC keep an eye on it to see what are the new trends. Product Hunt is probably the most knowledgeable and visited website in the startup ecosystem.
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